The Appell-Fernandez Team, led by Andrew Appell and David Fernandez, is recognized as one of New York City’s most effective new development and sales collectives. Known for structured strategy, calm execution, and outcomes that consistently outperform the market, the team has built a reputation for delivering clarity and precision in every stage of the sales cycle.

With roots in Brooklyn and a prolific portfolio that spans Manhattan and beyond, the Appell-Fernandez Team has become a trusted partner for developers, buyers, and sellers across New York City. Their multidisciplinary backgrounds in design, construction, and business leadership have fueled more than $600 million in closed sales, multiple industry honors, and recognition among the Top 20 New Development Teams in NYC (The Real Deal) and Top 50 Nationwide (WSJ Real Trends).

 
 

What sets them apart is not just their record, but their process. Every launch is architected with intention. Every decision is grounded in clarity. Clients describe them as calm in the chaos, sharp without ego, and relentlessly prepared. This ethos has enabled the team to drive record-breaking sellouts, set new pricing standards, and earn lasting loyalty across diverse neighborhoods and market conditions.

For the Appell-Fernandez Team, real estate is not just about transactions—it’s about transitions. Their work goes beyond bringing buyers; they bring structure and strategy to projects of every scale, ensuring that results are measurable, sustainable, and aligned with the vision of the people they serve.

Execution Is Our Language. New York Is Our Dialect.

 
 

Andrew Appell

@andrew_appell

Andrew Appell is a seasoned real estate advisor who blends architectural expertise with sharp market intuition. A Pratt Institute–trained designer and former project manager at top NYC firms, Andrew leads the Appell-Fernandez Team with a focus on new development strategy, branding, and sales. His clarity of process and marketing-forward mindset have helped drive over $600M in sales across NYC.

Known for his calm demeanor and sharp execution, Andrew is particularly trusted by developers navigating full-cycle launches — from unit mix and floor plan logic to identity, pricing, and positioning. He’s also carved out a niche in the townhouse space, guiding end-to-end restorations and bespoke resale strategies.

An NYC native whose family has lived in Brooklyn for generations, Andrew was born and raised in Ditmas Park and has lived throughout the boroughs. He now resides in Mill Basin with his wife and two children. Outside of real estate, he’s a lifelong home cook known for comfort food that looks as good as it tastes.

David Fernandez

@originalfernandez

 
 

David Fernandez brings over two decades of multifaceted real estate experience to his leadership of the Appell-Fernandez Team. From hands-on construction to project management and high-volume sales, he’s built a reputation for pairing deal-making savvy with operational precision. A former top-producing agent turned developer's representative, David now leads multi-site sellouts, offering clients deep expertise across acquisition, funding, marketing, and sales strategy.

Known for his unstoppable drive and unrivaled network, David approaches every project with entrepreneurial energy and developer-first insight. His ability to anticipate problems before they arise — and inspire momentum where others stall — has made him a trusted force across Brooklyn and Manhattan.

When not in the field, David is with his family of five in New Jersey or enjoying NYC’s finest cigars, spirits, and dining.

Irina Balueva

@irinabaluev

 
 

With a background in economics and risk management, Irina Balueva delivers highly strategic, data-backed guidance for buyers, sellers, and investors navigating NYC’s fast-moving real estate market. Known for her radiant energy and client-first focus, Irina has built a loyal following by blending analytical insight with genuine empathy and discretion.

She holds a master’s degree in Risk Management from Saint Petersburg University and wrote her thesis on real estate market cycles. Her precision has made her a go-to resource for international buyers, high-end resales, and new development deals. Irina also brings creativity and marketing intuition to every listing she touches.

Based in NYC, Irina enjoys discovering hidden corners of the city with her husband and their son, Aksel.

Seth Donstein

@sethdonstein

Seth Donstein is a construction-trained real estate advisor who brings craftsmanship, empathy, and clarity to every transaction. With a background in modern residential design and custom building, Seth has led construction and material selection for high-end townhouses and new development projects alike. Today, he’s known for translating that deep design and structural fluency into honest, informed guidance for buyers, sellers, and developers.

Seth previously ran a bi-coastal hospitality group, overseeing complex budgets and negotiations, and holds a psychology degree from Brooklyn College. Clients value his sharp eye, calm demeanor, and commitment to making every interaction personal.

Brooklyn-born and Roosevelt Island–based, Seth is a bassist, pilot-in-training, and proud husband and father.

Press, AF.

 
 

More Than a Team, A Point of View

 
 

At our core, we’re thinkers, builders, strategists, and connectors who believe real estate is more than just inventory — it’s identity, design, timing, and trust. We’ve earned our stripes in the city’s most competitive arenas by blending intuition with rigor, and results with real relationships. As we grow, evolve, and create, one thing stays constant: our belief that great work speaks — and speaks volumes.

AF Team at SERHANT. l Licensed NY Real Estate Sales Team l 372 W Broadway, New York, NY 10012

917-968-4394 | 917-309-3398 l afteam@serhant.com